Sony floats Champions T20 ad-rates even before bagging rights

Broadcaster Sony Entertainment Television (SET), a key contender for the upcoming Champions T20 League, has unofficially begun floating packages for potential advertisers in the market. The rates that are currently being quoted are Rs 3.5-4 lakh for a 10-second spot. Media agencies said that Sony is currently testing the waters and have, therefore, begun informal conversations with key clients and agencies.

http://economictimes.indiatimes.com/Sony_floats_ad-rates_for_Champions_T20_League
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