ESPN, Airtel in Rs120 cr deal for five years

India’s largest mobile phone services provider, Bharti Airtel Ltd, has signed on as the title sponsor of the Champions League Twenty20 cricket event for a sum of Rs120 crore for five years with broadcaster ESPN Software India Pvt. Ltd, a senior executive from a media buying company said. The executive did not want to be named because he is involved in negotiations with advertisers.

ESPN and Airtel confirmed the partnership, but did not comment on the value of the deal. The Champions League is the world championship for domestic Twenty20 club champions. The tournament is scheduled to take place 8-23 October.

Via http://www.livemint.com/2009/07/30220000/ESPN-Airtel-in-Rs120-cr-deal.html