Cricket faces advertising spend cuts

Cricket-led advertising on sports channels will take a hit as advertisers are planning to pull back Rs 300-350 crore, or about 20-24 per cent of their budget for sports, in 2008-09. This is likely to hit the forthcoming India-England one-day series, to be telecast on Neo Cricket, and Champions League, which will be telecast on ESPN & Star Sports, sources say.

Via BS