ESPN ad blitz to fire up T20 Champions League

Amidst the ongoing bearish sentiments, ESPN Star Sports (ESS), which paid a steep $975 million for acquiring the upcoming T20 Champions League cricket tournament for 10 years, is targeting revenues of about Rs 200 crore from ground rights and on-air ad sales though media buyers say the target is ambitious in the current scenario. ESS is spending Rs 50 crore on pre-event marketing and plans to tie up with 250 cinema theatres for cross-marketing the event and Bollywood production houses for in-film tie-ups.

Via ET